It's really nice to point to things like the Cluetrain Manifesto and tell companies that they should implement these kind of ideas if they want to succeed on the internet, but not only do you have to convince them that it would work, but they then have to actually implement them in a way that is not only true to the Manifesto, or whatever set of ideas you have, but also makes them money.
Huge corporations make a lot of money. They will always make a lot of money, whether or not they use the internet effectively. While it is true that the internet can make these companies more money, why risk the embarrassment of failing on the public stage if you can let someone else take the risk and still make money off it (think of the iphone and all the companies that are now making iphone clones).
4 comments:
the link to the screenshots of sites from 96 is fascinating. you say that huge corporations will always make a lot of money. but what about the big 3 car companies or the finance companies that have gone under this year?
The big three American auto corps did not follow their 'iphone'. The big three foreign companies are setting examples of how auto companies should be run in the 21st century and the big three American are not dancing to the same tune. They have too many brands, requiring too much marketing and pr staff, and they are not producing enough hybrid cars, because they make more money on less fuel efficient vehicles.
The finance companies are failing because the crackpot ideas they decided to listen to did not pan out in the end. They are all dancing to the same tune that was a 'great' idea in the past few years, but has recently become their Achilles heel.
good points--and they prove that huge corporations will not always make a lot of money.
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